DIY Content Writing For Any Business
What if I told you you don’t need:
➔ A massive budget
➔ Writing talent
➔ Hours of free time
to write good content for your business?
All you need is a few minutes in your weekly schedule, readiness to learn, and platforms you’re already using - maybe ones you’re already paying for.
No matter your business, good blog content should be part of your marketing plan.
Quality long-form content helps you to:
➔ Appear first on search engine results pages
➔ Get recommended by LLMs like Chat-GPT
➔ Build brand loyalty and trust with your customer base
➔ Market your products to customers who need more information
And best of all, writing it yourself is free. If you have a website, you already have the infrastructure you need to get started.
Lots of small business miss out on this key marketing opportunity.
When your time or budget is tight, consistent, high quality content writing can feel out of reach.
Some business owners turn to AI, but leaning too heavily on AI can hurt instead of help: Google recognises and deprioritises AI-generated content (some businesses are even claiming they’ve been removed from Google search results altogether), and if your customers can tell the difference, it can harm their perception and trust in your business.
Doing it yourself doesn’t have to be hard!